After submitting a review through aggregated review forms, customers will see a confirmation screen, which may include product recommendations. These suggestions, based on highly rated items, help customers discover popular products endorsed by others. By leveraging social proof, the recommendations highlight items that other customers like, encouraging further exploration and potential purchases. This feature is part of our effort to help small e-commerce stores compete with the likes of Amazon, which has integrated recommendations into nearly every part of their purchasing process.
Based on the license type and CusRev plugin settings, aggregated review forms may display no recommendations, cross-store (reciprocal) recommendations, or in-store recommendations.
- No recommendations
The confirmation screen of aggregated review forms will not include a product recommendations section. - Cross-store (reciprocal) recommendations
The confirmation screen of aggregated review forms will feature a product recommendations section with suggestions from other stores. In return, aggregated review forms of other stores will showcase product recommendations from your store. - In-store recommendations
The confirmation screen of aggregated review forms will include a product recommendation section showcasing items exclusively from your store.
How does it work?
Below is an overview of various product recommendation scenarios based on the license type and the 'Verified Reviews' option in the plugin settings.
License type | Verified Reviews | What will be displayed on your review forms? | Will your products be recommended to customers of other stores? |
| Free (or no license) | No verification | No product recommendations | Not eligible to be shown on review forms of other stores |
| Independently verified | Product recommendations from other stores (cross-store) | Eligible to be shown on review forms of other stores (cross-store) | |
| Pro | No verification | No product recommendations | Not eligible to be shown on review forms of other stores |
| Independently verified | Product recommendations from your store (in-store) | Not eligible to be shown on review forms of other stores |
Cross-store (reciprocal) recommendations
While the scenarios of no recommendations and in-store recommendations are straightforward, cross-store recommendations require further explanation.
In this setup, relevant products and reviews from your store will be shown as recommendations to customers who made a purchase at another store. In return, product recommendations from other stores will appear on aggregated review forms for your store.
Every time a product from your store is shown as a recommendation on another store’s review form, that store 'earns' the right to have one of their products recommended on a review form of some other store, including yours.
Cross-store (reciprocal) recommendations with a Pro license
With a Pro license and independent review verification enabled, product recommendations will be limited to your store only (in-store recommendations). Your products will not appear as recommendations on aggregated review forms of other stores. The aggregated review forms for your store will feature a product recommendations section displaying only items from your store.
We are working on adding an option for Pro license holders to enable cross-store product recommendations, but this feature is not currently available.
How to track views, clicks, and conversions?
You can track how many times your products were displayed as recommendations and how many times customers clicked on them. You can also track sales from product recommendations if you activate customer referrals tracking in the plugin's setting on your website ('Referral Program' tab). All tracking statistics can be viewed on the 'Referrals' page of your dashboard at CusRev.com).
More questions?
We hope that this tutorial was help. If you have any questions about the plugin, please don't hesitate to post them on our support forum or submit a ticket for our support team (available for customers with Pro licenses).