The plugin has a feature to generate XML product feed for Google Shopping. If you would like to exclude specific products from appearing on the XML product feed, follow these steps:

  1. Create a special category for excluded products. This should be done in the standard WooCommerce menu.
  2. Add the product(s) you would like to exclude to this special category.
  3. Now, in the plugin's settings ("Google" page), enable "Exclude" checkbox for the category you created.
  4. Save the settings and check the XML product feed. The product(s) in the excluded category will not be included in the XML feed anymore.